Conversions, Leads, and Building Your Digital Reputation

Helping digital Marketers get to the next level


At, we believe that growing your online presence should be exciting, not confusing! We’re here to make the world of digital marketing simple and enjoyable for you. Whether you’re a beginner or a pro, we’ve got something for everyone.

Your online reputation is like a superhero’s reputation.

It’s important! We help you build a strong, positive image on the internet. This way, people will trust and like your business more. It’s like being the popular kid in the digital playground!

Part of the challenge is making sure you have the proper tech stacks to work with from hosting to sales tools and integrating with the advancements of AI.

After all, getting leads and sales while staying up with the tech side of the business can often be overwhelming.

Featured Guides


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Lead Generation

Lead generation is another important aspect which is why it’s super important to have an easy to use, yet reliable landing page software because after all this is where you’re going to be driving leads.

The surge of software tools using AI, drag and drop builders have made it so that literally anyone can build a lead generation funnel.

The idea is to start with one of the highly rated builders connected to your autoresponder that will follow up your sales messages. Typically, that involves offering a freebie or what’s known as a money magnet to give some incentive to have the traffic to convert into a lead and use the email to help convert the sale.

Market Selection

Selecting the right target market is one of the most critical decisions any business can make when developing its marketing strategy. An appropriately selected target market that aligns with your product or service offerings and business capabilities can spell the difference between runaway success and costly failure

Defining your target market goes far beyond basic demographics. Psychographics – the attributes relating to lifestyle, values, attitudes, interests and behaviors – allow you to zero in on population segments that are primed to convert to customers.

The principles of thoughtful target market selection and alignment are just as applicable in the real estate sector as any other industry. Real estate investing represents a massive addressable market, but there are smarter segments for software providers to hone in on. Rather than trying to be everything to everyone in the diverse real estate domain, savvy companies first get crystal clear on ideal customer profiles.

For example, real estate investment software could target amateur individual investors versus professional investor funds. Features and functionality would differ greatly for these two groups. Narrow use cases like rental property analysis, fix-and-flip modeling, commercial real estate valuation and crowdfunding would appeal to very different user priorities. Even regional distinctions like metro versus rural and domestic versus overseas real estate markets would drive significant variances.

Here at CLREP, we have worked with numerous real estate SaaS platforms – from listing sites to brokerage systems to investment analytics tools – to help them identify and capture the niches where their unique capabilities align with target user needs.

The specialized market intelligence to make these decisions requires an unbiased external perspective. Segmentation models we have developed reveal which subsets of the real estate ecosystem offer the greatest growth potential for our clients’ solutions